Post by account_disabled on Sept 16, 2023 11:00:18 GMT
The purchase process and function more as prospecting channels - for example, they increase awareness and bring new customer traffic to the site. Some of the channels, on the other hand, work better at the end of the purchase process and are so-called clousing channels and bring more direct euros to the table. It is worth remembering that although very often organic and paid brand traffic (the search term has included your brand term) or direct traffic seem to bring all the conversions. However, these customers have ended up on your company's website from somewhere - very often through a channel that works more strongly at the top end of the purchase process, such as non-branded search traffic or, for example, social media marketing. The dashboard helps to understand at which stage in the buying process each of the channels serves.
At the same time, comparing the results of marketing channels becomes easier when the channel-specific figures are displayed on the dashboard in the same view. Also read: Attribution modeling: assign value from conversions to the channels to which it belongs Facilitates marketing budgeting and budget allocation When you recognize the roles of marketing channels in the buying Phone Number List process, marketing budget planning and budget allocation become much easier. With the dashboard, you monitor the marketing ROI as a whole, in addition to the profitability of the marketing channels. When expenses and results are clearly visible, you ensure that you direct the marketing euros to the right channels with the right kind of investments in accordance with its current goals.
Download now: Digital marketing online magazine - Marketing budgeting and planning Different perspectives provide the necessary information for different stakeholders Different user groups need different key figures. The management team is often interested in the big picture, while the marketing team wants to focus more deeply on the functionality of one individual campaign and its ads. For this reason, several views are built into the Marketing Dashboard: An overview of the management that decomposes into the whole , from which you can see at a glance the key figures of the different stages of the MRACE® model, as well as costs and results The summary view of marketing channels , from which you can easily compare the results of different marketing channels and identify which marketing channels serve which stages of the MRACE® model - this helps you to understand your customers' buying pro
At the same time, comparing the results of marketing channels becomes easier when the channel-specific figures are displayed on the dashboard in the same view. Also read: Attribution modeling: assign value from conversions to the channels to which it belongs Facilitates marketing budgeting and budget allocation When you recognize the roles of marketing channels in the buying Phone Number List process, marketing budget planning and budget allocation become much easier. With the dashboard, you monitor the marketing ROI as a whole, in addition to the profitability of the marketing channels. When expenses and results are clearly visible, you ensure that you direct the marketing euros to the right channels with the right kind of investments in accordance with its current goals.
Download now: Digital marketing online magazine - Marketing budgeting and planning Different perspectives provide the necessary information for different stakeholders Different user groups need different key figures. The management team is often interested in the big picture, while the marketing team wants to focus more deeply on the functionality of one individual campaign and its ads. For this reason, several views are built into the Marketing Dashboard: An overview of the management that decomposes into the whole , from which you can see at a glance the key figures of the different stages of the MRACE® model, as well as costs and results The summary view of marketing channels , from which you can easily compare the results of different marketing channels and identify which marketing channels serve which stages of the MRACE® model - this helps you to understand your customers' buying pro